It’s time again to look at the most popular Keto Chow flavors! The last time we looked at the top flavors, Pecan Sticky Bun made an impressive splash with Lemon Meringue, Chocolate, and Raspberry Cheesecake losing some of their share to the newer flavors. Because these figures are for the PERCENTAGE of meals sold, something going up always means something else goes down.
For the figures on this leaderboard, we combine all of the meals for each flavor, regardless of the size; so singles or bulk bags are all together in one lump sum. The figures represent 12 months of order data, averaged out by month. You will notice that many of the Limited Edition and the newer flavors are not present, due to the limited sales data we have on them. <– This answers the most popular question we get each time we post the leaderboard, so I’ll repeat it:
You will notice that many of the Limited Edition and the newer flavors are not present, due to the limited sales data we have on them.
For the last 12 months: Raspberry Cheesecake, Caramel Macchiato, and Banana are clear winners. Pumpkin Spice Caramel also made a huge gain this season due to actually sufficient inventory so it could last the entire fall season (frankly we didn’t order enough in 2022) along with a strong showing from Eggnog. People tend to look at these numbers and think “wow, you should carry Pumpkin and Eggnog year round!” – we actually used to do that but there were extremely predictable cycles to their performance and the massive drop in sales when they went “out of season” meant we had a bunch of inventory sitting around for a year or more, slowly getting older.
This time around we also see the debut of the CORE flavors (dairy-free with alternative sweeteners) with a good showing for the stevia sweetened Chocolate CORE. Unfortunately, there are fairly meager results for the Vanilla, Strawberry, plus the unsweetened Chocolate CORE. The lackluster performance of all but the sweetened Chocolate CORE is the reason for our decision to not work on new CORE flavors until they do better (no sense adding more until then!) though many people looking for other flavors use the unflavored CORE (the beef soup base) plus flavored sugar free syrups to make what they are looking for. The slow movement of the unsweetened Chocolate CORE also means it didn’t sell well enough for us to re-order the 21-meal bulk bags. For the time being, the only CORE that will be in the large bags is the sweetened Chocolate.
Relevant to this discussion is our Flavor Status Page where you can find which flavors are permanent, which are seasonal, and which have been discontinued.
For those with a screen reader, or that just want to look at the data in a tabular format, here you go:
| Rank | Flavor | % 5/2024 | % 11/2023 | change |
|---|---|---|---|---|
| 1 | Chocolate | 11.2% | 11.3% | -0.1% |
| 2 | Chocolate Peanut Butter | 8.4% | 8.8% | -0.4% |
| 3 | Chocolate Toffee | 6.5% | 6.8% | -0.3% |
| 4 | Caramel Macchiato | 5.3% | 4.9% | 0.4% |
| 5 | Raspberry Cheesecake | 5.2% | 4.6% | 0.6% |
| 6 | Salted Caramel | 5.0% | 5.0% | 0.0% |
| 7 | Snickerdoodle | 4.3% | 4.5% | -0.2% |
| 8 | Banana | 4.2% | 3.8% | 0.4% |
| 9 | Vanilla Cream | 3.8% | 3.6% | 0.2% |
| 10 | Chocolate Mint | 3.7% | 3.9% | -0.2% |
| 11 | Blueberry Pie | 3.3% | 4.6% | -1.3% |
| 12 | Pumpkin Spice | 3.1% | 2.0% | 1.1% |
| 13 | Pistachio | 2.9% | 2.7% | 0.2% |
| 14 | Pecan Sticky Bun | 2.8% | 3.8% | -1.0% |
| 15 | Cookies & Cream | 2.6% | 2.5% | 0.1% |
| 16 | Lemon Meringue | 2.6% | 2.9% | -0.3% |
| 17 | Eggnog | 2.2% | 1.5% | 0.7% |
| 18 | Apple Pie | 2.2% | 2.3% | -0.1% |
| 19 | Irish Cream | 2.2% | 2.2% | 0.0% |
| 20 | Plain Peanut Butter | 2.2% | 2.1% | 0.1% |
| 21 | Strawberry Cream | 2.1% | 2.0% | 0.1% |
| 22 | Orange Cream | 2.1% | 2.1% | 0.0% |
| 23 | Mocha | 1.9% | 2.0% | -0.1% |
| 24 | Maple Waffle | 1.8% | 1.6% | 0.2% |
| 25 | Chocolate Core (w/Stevia) | 0.017 | 1.7% | |
| 26 | Pina Colada | 1.6% | 1.7% | -0.1% |
| 27 | Gingerbread | 1.6% | 1.7% | -0.1% |
| 28 | Natural Strawberry | 1.5% | 1.4% | 0.1% |
| 29 | Chicken Soup | 0.8% | 0.8% | 0.0% |
| 30 | Chocolate Core (Unsweetened) | 0.005 | 0.5% | |
| 31 | Beef Base | 0.4% | 0.4% | 0.0% |
| 32 | Vanilla Core (w/Stevia) | 0.004 | 0.4% | |
| 33 | Tomato basil | 0.4% | 0.5% | -0.1% |
| 34 | Taco | 0.4% | 0.4% | 0.0% |
| 35 | Straw Core (w/Stevia) | 0.004 | 0.4% | |
| 36 | Vanilla Core (Unsweetened) | 0.002 | 0.2% | |
| 37 | Straw Core (Unsweetened) | 0.001 | 0.1% |
